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Complex Advertising Done for You

Do you want to implement potent campaigns but feel stretched thin managing various platforms? JonJon Media's managed services might be just what you need. As part of our unique Video + Ads packages, we don't just create engaging videos for you – we also take care of all the advertising. We act as an integral extension of your marketing team, providing a dedicated expert to handle the advertising of the videos we create for you. From planning to execution, we manage it all on your behalf. With us, you can achieve your marketing goals and maximize your campaign returns, while we do all the heavy lifting.

How Ad Buying Works at JonJon Media

Here's an Overview of Our Process

Image representing Step 2: Choose the Right Targeting Type - Group of people viewing marketing reports on a tablet

2. Choose the Right Targeting Type

We work together to select the targeting type that aligns with your campaign goals.

  • Retargeting​​
    Stay top-of-mind by retargeting people who have visited your website, but haven't completed your desired action.

  • Lookalike Targeting
    Let our Ai-powered technology identify people who look and act like your existing engaged customers 

  • Demographic & Interest Targeting
    Identify your ideal customer by selecting attributes like age, gender, net worth, and interest categories.

  • Contextual Targeting
    Showcase your brand alongside content that matters to your ideal customer.

Image representing Step 3: Ad Creation and Placement - Various digital ads displayed

3. Ad Creation and Placement

Depending on the package you choose, we create personalized advertisements and employ a strategic distribution approach aimed at your specific target audience. This precision in placement ensures that your ads gain optimal visibility and engagement, thereby enhancing the effectiveness and success of your campaigns.

Image representing Step 4: Performance Tracking and Optimization - Man viewing marketing analytics on his computer

4. Performance Tracking and Optimization

We continuously track your ad campaigns' performance, gathering crucial data and insights. Utilizing our artificial intelligence technology, BidIQ, we meticulously optimize your campaigns to ensure maximum return on investment. To maintain transparency and provide you with a clear picture of your campaign's progress, we also conduct detailed monthly reporting with you.

Image representing Step 1: Define Your Goals - Man smiling while working on his computer with a cup of coffee

1. Define Your Goals

We work closely with you to understand your advertising objectives and target audience. Whether you're looking to build brand awareness, attract new customers, or drive conversions, we tailor our strategies to meet your specific goals. 

Image representing Step 5: Bonus: BidIQ and IntentMap - Microchip labeled 'AI' on a circuit board

Bonus: BidIQ and IntentMap

  • BidIQ: Our artificial intelligence technology, BidIQ, processes millions of data points to find the right visitor, at the right time, at the optimal price.

  • IntentMap: Our powerful IntentMap dataset, derived from analyzing over 1.2 billion digital profiles daily, enables us to understand user behaviors, interests, and intent.

Yellow Powder Explosion

Creative Ad Campaigns

Stand out from the competition with our creative ad campaigns. Our team of talented designers and copywriters will work closely with you to develop compelling and visually appealing ads that capture attention and drive engagement.

Cross-Channel Marketing

Maximize your reach and impact with our cross-channel marketing approach. We integrate your ad campaigns across multiple channels, including web, mobile, social media, email, and more.

Effective Social & Display Ads

Attract new visitors and reconnect with existing customers through targeted ads across the web and social media platforms. JonJon Media's expertise in social and display ads, backed by years of data and insights from leading brands and billions of shoppers, ensures that your campaigns achieve maximum impact.

Programmatic Advertising

Discover the power of programmatic advertising with JonJon Media. Our programmatic advertising solutions leverage real-time data and automated buying to deliver targeted ads across various channels.

Mobile Advertising

Reach customers on the go with our mobile advertising solutions. Our mobile ad strategies ensure your brand is visible and engaging across mobile apps and websites, delivering personalized experiences to mobile users.

Email Marketing Solutions

Engage your subscribers with captivating email newsletters. Keep them informed and up-to-date with the latest news and information about your business. At JonJon Media, we offer email marketing solutions that help you create personalized and highly engaging email campaigns.

Analytics and Reporting

Gain valuable insights into your ad campaigns with our comprehensive analytics and reporting. Track key metrics, measure campaign performance, and understand audience behavior to make data-driven decisions.

Boost Your Brand with Strategic Ad Campaigns

At JonJon Media, we empower you to boost brand awareness and reach your target audience effectively. Our strategic ad campaigns span the web, mobile, social media, and email, allowing you to target the right audience and achieve full-funnel attribution. By precisely targeting the right audience, we ensure that your ads generate maximum impact and deliver measurable results.

Get Started 

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Video + Ads

Learn More

Are you ready to get started?

We're redefining the role of a

video production company.

Free Discovery Session

  • What services does JonJon Media offer?
    JonJon Media specializes in video production and digital advertising. Our tiered Video + Ads packages provide an integrated solution, while our Video and Large Scale Production services are tailored to your specific needs.
  • How can I get started with JonJon Media
    You can get started by booking a free discovery session or call with us. This allows us to understand your needs and objectives and discuss how our services can help achieve your goals.
  • How much do your services cost?
    The cost of our services depends on the specifics of your project, including its scale, complexity, and the chosen package. We aim to provide competitive pricing and options for various budgets.
  • Who am I in touch with throughout the process?
    You'll have a dedicated project manager who'll be your primary point of contact. They'll guide you through every stage, keeping you informed, answering your questions, and ensuring a smooth process.
  • I'm in "X" industry, have you produced videos like this before?
    We've had the opportunity to work across diverse industries. We'd love to discuss our experience within your specific industry and how we can tailor our approach to your unique needs.
  • How long does the whole process take?
    The duration of the process varies based on the project's complexity, your chosen package, and our tailored timeline that may be Rush, Priority, or Standard, each designed to accommodate different project needs and deadlines.
  • What is your cancellation policy for video shoots?
    We understand that plans can sometimes change. If you need to cancel your video shoot, we require notice as soon as possible. A 20% cancellation fee applies for all cancelled projects. Please note, if the cancellation is made within 14 days of the scheduled shoot, a 50% cancellation fee is required. This helps cover pre-production efforts and any resources that may have been allocated for your project.
  • What is your cancellation policy for the annual Video + Ads package shoots?
    For our annual Video + Ads packages, which include multiple shoots throughout the year, we require as much notice as possible for any changes or cancellations. If a scheduled shoot within the package needs to be cancelled, a 20% cancellation fee applies. However, if cancellation is made within 14 days of a scheduled shoot, a 50% cancellation fee is required. This helps us manage resources effectively and maintain the schedule for other clients. If you have an annual contract billed monthly and you wish to cancel the entire contract, specific terms and conditions set out in the contract will apply. Please refer to your contract for details or get in touch with our team for clarification.
  • How will cancellation fees be billed for the annual Video + Ads package shoots?
    In the event of a cancellation that incurs a fee, this amount will be added to your next monthly invoice. For example, if you cancel a shoot and are subject to a 20% or 50% cancellation fee, this will be added to the bill for the upcoming month. Please keep in mind, our aim is to work with you to reschedule shoots whenever possible to avoid any cancellation fees.
  • What makes your story different?
    Our unique selling proposition is our ability to blend high-quality video production with custom digital advertising strategies. This combination allows us to not only create captivating videos but also to ensure they reach your target audience effectively.
  • How can I make my video stand out in my marketplace?
    We work closely with you to understand your unique selling points, your audience, and the specificities of your marketplace. We then use this knowledge to create a video that is distinctive, engaging, and tailored to your context.
  • How do you determine the best video strategy for my business?
    We start by understanding your business goals, target audience, and industry. Based on these factors, we craft a strategy that aligns with your brand's values and effectively communicates your message to your target market.
  • Can you help me decide on the right type of video content for my marketing efforts?
    Absolutely! We consider your objectives, budget, and target audience to help guide the decision on what type of video content will be most effective. This could range from promotional videos, explainer videos, interviews, testimonials, to product demos, and more.
  • What if my competitors are already using similar video strategies?
    While it's essential to be aware of what your competitors are doing, your video content should be unique to your brand. We'll help you find innovative ways to stand out and connect with your audience in meaningful ways.
  • How do we measure the success of a video marketing strategy?
    Success can be measured using various metrics, such as video views, shares, likes, and comments on social media, click-through rates, conversion rates, and overall audience engagement. Ultimately, the measure of success will depend on the specific goals set for your video marketing strategy.
  • How often should we update our video marketing strategy?
    The frequency of updates to your video marketing strategy can depend on several factors such as changes in your business goals, shifts in your target audience behavior, or new industry trends. As a general rule of thumb, it's a good practice to review your strategy regularly, at least once every quarter.
  • How can video content be integrated into my overall marketing strategy?
    Video content can be incorporated into various aspects of your marketing strategy, from social media and email marketing campaigns to your website and landing pages. They can be used to drive engagement, provide valuable information, promote products or services, and build brand recognition.
  • What is pre-production in video creation?
    Pre-production is the planning stage of the video creation process where we decide on the video's concept, write the script, create the storyboard, and arrange all the details for the shoot. This phase is critical because it lays the groundwork for the entire project, and involves tasks like location scouting, casting, scheduling, and more.
  • What is a script?
    A script is a written document that outlines the content of your video. It includes dialogue, actions, and other important details that guide the filming process.
  • What is a storyboard?
    A storyboard is a visual representation of your video script. It's composed of a series of images or illustrations that depict the sequence of scenes in your video, providing a clear preview of how your video will unfold.
  • What is a shot list?
    A shot list is a detailed document that specifies every camera shot that will be taken during the production of your video. It's an essential tool for organizing and planning the filming process.
  • What is a production schedule?
    A production schedule is a timeline that outlines when each phase of the video production process will take place, from pre-production activities to the final edit. It helps ensure that all tasks are completed on time.
  • What is a call sheet in pre-production?
    A call sheet is a document produced by the production team to organize a shoot day. It includes essential details like the day's schedule, contact information for the cast and crew, location details, and other logistical information. It's distributed to everyone involved in the shoot to ensure smooth operations on the day of filming.
  • How do we collaborate in pre-production?
    Collaboration is key to our pre-production process. We work closely with you to understand your vision, objectives, and unique brand elements. You'll be involved in reviewing and providing feedback on the script, storyboard, shot list, and other creative elements.
  • What is the importance of pre-production in the video production process?
    Pre-production is the phase where we plan and organize all details of the project, from scriptwriting and storyboarding to location scouting and scheduling. This phase is crucial as it lays the groundwork for a successful shoot and helps avoid potential issues during production.
  • How are locations chosen for filming?
    Locations are chosen based on the requirements of the script and the aesthetic we aim to achieve for the video. Factors we consider include the visual appeal, logistical feasibility, cost, and the availability of the location.
  • What happens if we need to change something during the pre-production phase?
    We understand that changes can occur. We aim for open and transparent communication throughout the process, which allows us to adapt our planning and scheduling to accommodate changes as efficiently as possible.
  • How is the casting process handled?
    If your project requires actors, we'll handle the casting process. We carefully select individuals who best fit the characters in our script, considering factors like acting skills, appearance, and relevance to the target audience.
  • Can I provide my own script?
    Yes, if you have a script already prepared, we can certainly work with that. Our team will review it and might suggest changes to optimize it for the video production process, if necessary.
  • What happens if the shoot is delayed due to weather or other unforeseen circumstances?
    We always have contingency plans in place for such situations. In case of inclement weather or other unexpected delays, we'll communicate with you as soon as possible to reschedule the shoot.
  • What is production in video creation?
    Production is the actual shooting phase of the video creation process. This is when the cameras roll and we capture all the footage required according to the pre-production plans. It involves directing, cinematography, sound recording, and often several other on-set tasks.
  • What gear do you shoot with?
    We utilize a range of professional-grade equipment for shooting, including 4K cameras, stabilization equipment, professional lighting, and high-quality audio gear. The specific equipment used depends on the needs of the project.
  • Does your team also do photography?
    While our main focus is on video production, we can accommodate photography needs as part of our projects. We have professional photographers on our team capable of delivering high-quality photos.
  • How many people are involved in the production process?
    The size of the production team can vary depending on the scale of the project. Typically, it would include a director, camera operator, sound technician, and possibly other roles like a makeup artist, set designer, etc. Sometimes it can be a one man band or a fairly large professional crew.
  • Can I be present during the production phase?
    Absolutely! We welcome our clients to be present during the production phase. It can be beneficial for you to see how we work and it gives us the opportunity to collaborate with you in real time.
  • How long does a typical production day last?
    A typical production day can last anywhere from 8 to 12 hours, depending on the complexity of the shoot. This includes setup, shooting, and wrap-up; however, we offer half day shoots depending on the scope and budget.
  • What should I expect on the day of the shoot?
    On the day of the shoot, you can expect our crew to arrive on time, set up equipment, and start filming according to the planned schedule. Depending on the scope of the project, the day might involve multiple shoot locations, different actors, and several scenes being filmed.
  • How do you ensure a safe environment during the shoot?
    Safety is paramount for us. We adhere to all necessary safety guidelines and take necessary precautions, especially when using equipment or shooting in potentially risky environments. We also consider health guidelines such as those related to COVID-19 to ensure everyone's safety on set.
  • Can changes be made during the production phase?
    While the production phase is typically a execution of the pre-production plan, we understand that sometimes on-the-spot changes may be required. These changes can often be accommodated, depending on their nature and the potential impact on the shoot schedule and budget.
  • What is post-production in video creation?
    Post-production is the stage after the shooting wraps up. This is where all the captured footage is edited into the final video. It includes video editing, sound mixing, color grading, special effects, and the addition of any necessary graphics or text. It's during this phase that the video truly comes to life.
  • How long does post-production take?
    The post-production timeline can vary based on the complexity of the project. It involves several steps including editing, color grading, sound design, and adding special effects or animations if required. You can refer to our overall timelines that are categorized as Rush, Priority, and Standard.
  • Can I provide feedback during post-production?
    Absolutely. We encourage client feedback at various stages during post-production. Your input helps us ensure the final product aligns with your vision and meets your expectations.
  • How much input can I have during the post-production process?
    We greatly value our client's input during post-production. We typically have scheduled review points where we invite your feedback and make necessary revisions to ensure the final video aligns with your vision.
  • What's included in the editing process?
    The editing process includes a series of steps such as assembling the footage, adding effects, sound design, color correction and grading, adding graphics and text, and finally, exporting the video in the desired format.
  • Can you incorporate our branding into the video during post-production?
    Absolutely. We can integrate your logos, colors, fonts, and other branding elements into the video during the post-production phase.
  • Do you provide subtitles or closed captioning in post-production?
    Yes, we can provide subtitles or closed captioning as per your requirements. We believe in making content accessible to everyone and understand the importance of such features.
  • Can you deliver the final video in multiple formats?
    Absolutely. We can deliver the final video in multiple formats suitable for various platforms such as social media, your website, or broadcast.
  • Can we get the raw footage after post-production?
    We typically provide the final edited video, but if you require the raw footage, this can be discussed during the project planning phase. There may be additional costs associated with storing and transferring large amounts of raw video data.
  • What are the benefits of using video in my ad campaigns?
    Video ads can be highly engaging and effective in conveying your brand message. They can improve brand recall, increase click-through rates, and drive more conversions compared to static ads. With our expertise in video production and ad buying, we can create and place compelling video ads that resonate with your target audience.
  • What is Ad Buying in digital advertising?
    Ad Buying involves purchasing advertising spots on various platforms to showcase your video. The aim is to reach a specified target audience, increase visibility, and achieve your marketing goals. It includes identifying the best platforms for your needs, negotiating rates, scheduling ad placements, and tracking the performance of your campaigns.
  • How do you determine the best platforms for ad placement?
    We consider your target audience, the type of video, your budget, and your campaign goals. Based on these factors, we determine the most effective platforms for ad placement, be it social media, search engines, or other digital platforms.
  • What does a successful ad campaign look like?
    A successful ad campaign not only reaches its target audience but also resonates with them, leading to high engagement and conversion rates. We measure success through various metrics like reach, engagement, CTR, and ROI.
  • How do you measure the success of an ad campaign?
    Success is measured using key performance indicators (KPIs) that are aligned with your campaign objectives. These may include metrics like click-through rates, conversion rates, cost per acquisition, reach, impressions, engagement, and ROAS. We provide regular reports outlining these metrics and the overall performance of the campaign.
  • What kind of return can I expect on my ad spend?
    The return on ad spend (ROAS) can vary greatly depending on factors such as the industry, target audience, the quality of the creative, and the platforms used. We work diligently to optimize your campaigns and maximize your ROAS, using detailed analytics and continuous testing to refine our strategies.
  • How often do you adjust or optimize ad campaigns?
    Optimization is an ongoing process. We continually monitor campaign performance and make necessary adjustments to bidding, ad placements, targeting, and ad creative to ensure optimal results.
  • Can I target my existing customers with ad campaigns?
    Yes, retargeting or remarketing campaigns can be very effective in engaging your existing customers. We can help set up campaigns specifically tailored to reach people who have already interacted with your brand, helping to boost customer retention and encourage repeat business.
  • Can I get a report on my ad campaign's performance?
    Absolutely. We provide monthly reports detailing your ad campaign's performance. These reports include key metrics such as reach, engagement, click-through rate (CTR), and ROI, providing clear insights into the effectiveness of your campaign.
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